Blic’s mission is to ensure that its clients have their voice heard when public decision-making affects them. Blic is a leading expert in lobbying in Europe.

Managing Partner Niilo Mustonen istuu Blicin toimistossa.

Our mission

Blic’s mission is to be a bridge between the society and businesses in order to improve public decision-making. Through our expertise in a wide variety of sectors, we aim to bring deeper knowledge into decision-making, therefore benefiting both our clients and the society.

As one of the most reputable Finnish public affairs agencies, we are able to advise our clients on both national and EU level. We are known for the transparency of our work as well as our ability to provide our clients with tangible results.

Code of Conduct

Blic adheres to its Ethical Guidelines in all of its work. By setting an example in fairness and transparency, we aim to strengthen the public’s trust in the public affairs work.

  • We work transparently and give our clients access to the best expertise within our team in each assignment.
  • We make sure that there are no clear conflicts of interest between our clients or assignments.
  • We only carry out assignments that are explicitly agreed upon. We reserve the right to always refuse assignments that contradict our ethical principles.
  • We only use our projects as references when explicitly agreed upon with the client in question.
  • When contacting decision-makers, we are always fully transparent about who we work for.
  • We make sure that the information forwarded to decision-makers is truthful and up-to-date.
  • We aim to reinforce decision-makers’ confidence towards public affairs work.

Unique Conjunction of Expertise

Our team consists of leading experts from diverse backgrounds, enabling us to thoroughly engage in our clients’ multifaceted advocacy needs.

One of our key strengths is the ability to obtain a deep understanding of each individual client’s business interests and objectives. Successful advocacy requires comprehensive knowledge of political processes as well as the legislative institutions on both national and EU level.


A team of 17 professionals and six partners, combining expertise from politics to legislation and from communications to management consulting The best results are created by combining different competence into the same team.


National and EU-level decision-making are strongly intertwined. Because of that, we are present in both Helsinki and Brussels to ensure the success of client’s interests through ”one-stop shop”.


Seven out of ten biggest companies in Nasdaq Helsinki have or are currently cooperating with Blic. In addition, Blic is a reliable partner for many other Finnish and international companies and organizations.


Blic was founded in 2014 and has since then increased its annual turnover by an average of 40% per year. This growth is based in proven added value and successful partnerships with our clients.