Blic’s mission is to ensure that its clients have their voice heard when public decision-making affects them. Blic is a leading expert in lobbying in Europe.

Managing Partner Niilo Mustonen istuu Blicin toimistossa.

Our mission

Blic’s mission is to be a bridge between the society and businesses in order to improve public decision-making. Through our expertise in a wide variety of sectors, we aim to bring deeper knowledge into decision-making, therefore benefiting both our clients and the society.

As one of the most reputable Finnish public affairs agencies, we are able to advise our clients on both national and EU level. We are known for the transparency of our work as well as our ability to provide our clients with tangible results.

Our values

Our values guide our operations and our daily decisions, small and large.

We rely on the expertise, input and excellent workmanship of our colleagues. We develop by doing, supporting and encouraging. All our employees have freedom, but also responsibility for their own work.

Customer Confidence is built on a high level of workmanship. We want to be the best possible partner from the first contact. With our expertise, high-quality and careful workmanship and proactive approach, we show that we are worthy of trust.

In decision-making relationships, too, trust and respect go hand in hand. We act with the trust of decision-makers and treat the information we receive in a matter-of-fact manner, with consideration and with respect for the decision-maker’s wishes.

In the work community, transparency means that information, skills and new solutions are available to everyone. In practice, this is reflected in investments in internal communication, involvement, and the humanity of encounters.

Transparency also guides our interactions with customers: we are not afraid to raise and deal with even difficult issues. We evaluate assignments from several perspectives and openly tell all aspects of the matter to the client. We are careful that there are no conflicts of interest between our Assignments.

We are also open to decision-makers and actively promote the transparency of lobbying in Finland. We always make sure the decision maker knows whose goals we are promoting.

Our insight is one of our biggest competitive advantages. The strength of our work community is the ability to find the best solution together. We challenge everyone to bring out their views and value different perspectives. Our work and vision are based on our team’s diverse knowledge base and comprehensive understanding of social phenomena. We offer our customers solutions that benefit both the industry and society. We dare to challenge our customers’ views even on difficult issues.

In decision-making relations, we are a bold and active player who offers socially justified solutions and perspectives. We aim to bring an overall picture to the debate that takes into account the views and opinions of the various parties. We build this overall picture with diverse networks. We share all relevant information with decision makers and justify our own decision through arguments and facts.

Code of Conduct

Blic adheres to its Ethical Guidelines in all of its work. By setting an example in fairness and transparency, we aim to strengthen the public’s trust in the public affairs work.

  • We work transparently and give our clients access to the best expertise within our team in each assignment.
  • We make sure that there are no clear conflicts of interest between our clients or assignments.
  • We only carry out assignments that are explicitly agreed upon. We reserve the right to always refuse assignments that contradict our ethical principles.
  • We only use our projects as references when explicitly agreed upon with the client in question.
  • When contacting decision-makers, we are always fully transparent about who we work for.
  • We make sure that the information forwarded to decision-makers is truthful and up-to-date.
  • We aim to reinforce decision-makers’ confidence towards public affairs work.

Unique Conjunction of Expertise

Our team consists of leading experts from diverse backgrounds, enabling us to thoroughly engage in our clients’ multifaceted advocacy needs.

One of our key strengths is the ability to obtain a deep understanding of each individual client’s business interests and objectives. Successful advocacy requires comprehensive knowledge of political processes as well as the legislative institutions on both national and EU level.


A team of 20 professionals and four advisors, combining expertise from politics to legislation and from communications to management consulting The best results are created by combining different competence into the same team.


National and EU-level decision-making are strongly intertwined. Because of that, we are present in both Helsinki and Brussels to ensure the success of client’s interests through ”one-stop shop”.


Seven out of ten biggest companies in Nasdaq Helsinki have or are currently cooperating with Blic. In addition, Blic is a reliable partner for many other Finnish and international companies and organizations.


Blic was founded in 2014 and has since then increased its annual turnover by an average of 40% per year. This growth is based in proven added value and successful partnerships with our clients.